In brainstorming the theme of my blog, I had only one topic in mind – sports marketing. It’s an area I’ve always had interest in, and it wasn’t until my co-op with Tradable Bits that I discovered my passion for marketing in the sports industry.
Branding, partnerships, activations and the digital ecosystem are significant factors in how fans perceive a team. The sports marketing field relies on the optimization of the four areas outlined above, as well as an emphasis on innovation and risk-taking. This blog will explore all areas of sports marketing, from the current ecosystem to creating mock-ups for teams.