Data in sports marketing is essential. Having done an 8-month co-op with Tradable Bits – a company dedicated to helping sports teams collect fan data – I can attest to its importance.
From the sports marketing perspective, fan data can help you build the best possible fan experience, earning you ticket sales and happy sponsors. Tradable Bits does an excellent job at this. By holding various fan engagement campaigns, sports teams get the opportunity to learn more about their fans. Social authentications are the key to capturing fan data.