As years have gone on, I’ve noticed a big change in the way sports teams have approached April Fools. In the social media world, #AprilFools has moved away from not knowing whether or not a company is being serious, to finding out who can pull of the best, most creative activation.
It’s a household name. When first introduced at the beginning of the NHL season, people went nuts… but for the wrong reasons.
With the offseason around the corner, it’s time to start planning for next year! Although you’re excited to plan viral marketing campaigns, it’s important to refresh on the basics. Home runs are great, but it’s often the singles and doubles that win the game.
Keep your fans happy while gaining insights about who is on your arena. Read more about what a captive wifi portal is and why it’s useful.
The gaming culture has existed for decades. From Space Invaders to Fortnite, complexity has certainly changed but the inherent competitiveness amongst players has always remained the same.
Brand promotions on the go!
Practically every major professional sports league is in full swing for nine months in the year. Since they promote content every day, fans are constantly connected and engaging all the time.
The Vancouver Warriors are a new lacrosse franchise who had recently been purchased and relocated to downtown Vancouver.
Lululemon is known for giving out high-quality reusable bags when people make a purchase at their stores. It’s a small part of the Lululemon shopping experience with a major marketing impact.
Contrary to popular belief, Parley is not just the name of a collection Adidas created which features plastic. No, the story and its impact go far beyond that.
Fan activation. At first glance, it seems like a fancier term for fan engagement. In a sense, that’s true, but true activation is much more complex.