Practically every major professional sports league is in full swing for nine months in the year. Since they promote content every day, fans are constantly connected and engaging all the time.
That is until off-season hits… which is very soon for many leagues and teams. Brand and fan activity typically plummet – that
1. “Which Player are you Most Like?”
Campaign: Personality Quiz
Players are role models that inspire and motivate young fans. On the field, court, or ice, players are all-stars in the hearts and minds of their fans. But what are they like when they’re not in the spotlight? What are their favourite foods? What kind of music do they like? What is their favourite animal?
Showcase your players’ personalities while simultaneously promoting your team. Engage fans while gathering information about their interests and current stage of fandom, which will help personalize their fan experience down the road. Personality quizzes are a great way of engaging existing and capturing new fans.
2. “Summer Vacation Selfie”
Campaign: Photo Contest and Stream combination
Take your brand worldwide! Challenge your fans to take a fun picture donning your jersey or apparel wherever their travels take them. You can also combine the contest with a corporate partnership in the travel industry and offer a sweet prize as an incentive! Fans are already on vacation, so why not create a fun contest where they can promote your team overseas?
3. “Plays of the Year”
Campaign: Bracket Challenge
Nothing gets fans more pumped for next year than a re-run of the season’s best moments! Create a bracket challenge with the year’s most memorable highlights – be it game plays, funny moments, or roster management. Get a sense of the type of content your fans love seeing with this interactive campaign!
4. Event e-Cards
There’s an e-card for every occasion, all year round! Create fun cards for fans to customize and share with their friends. Personalize them for birthdays, holidays, “good luck” messages, or even weddings! Your creativity is limitless and ecards are a great way to promote your team throughout the year.
5. Team-Customized Playlist
Campaign: Personalized Playlist
Take fans back into the arena with a personalized playlist! Our algorithm takes your team’s Spotify playlist and combines it with the fans’ listening history to create the ultimate fan playlist. They’ll be reminiscing about the season with classic in-arena tunes, then jamming out to some new and similar songs to get them energized for next season.
6. Season-in-Review Quiz
See who paid attention to the small details throughout the season! Bring out your fans’ competitive side and challenge them to a season-in-review quiz. Who scored the first goal on opening night? Which rookie made his debut versus Los Angeles? Who was the only player to score zero goals this season?
Make it as easy or as difficult as you want!
7. Pre-Season Predictions
Are the Lakers a legitimate threat in the NBA with LeBron making the move to LA? Will Baker Mayfield win Rookie of the Year with the Cleveland Browns? Can Connor McDavid eclipse the 100-point mark for his third season in a row?
Challenge your fans against each other with this fun and conversational tug-of-war campaign!
8. Prize Giveaways
Campaign: Entry Form
Giveaways are a fantastic way to engage fans en-masse. Whether you want to co-produce a contest with a corporate partner or simply give away free tickets to your season opener, fans are bound to be buzzing about an exciting freebie! The set-up is easy and it’s the quickest way for fans to engage and generate leads.