It’s a household name. When first introduced at the beginning of the NHL season, people went nuts… but for the wrong reasons. “This is a joke” and like comments flooded Twitter with fans wondering what on earth the Philadelphia Flyers had just done.
Today, it’s Gritty’s world and we’re just living in it. What makes it so special? It has no boundaries. It’s wild. It’s erratic. And it’s awesome. The Flyers’ marketing department saw an opportunity and ran with it. Rarely to sports fans go to a mascot’s Twitter page or Instagram account hoping that the person running it posted something. But for Gritty, it happens on a daily basis. It’s unapologetically itself, and that’s why people love it.