The Vancouver Warriors are a new lacrosse franchise who had recently been purchased and relocated to downtown Vancouver.
This past weekend, I had the pleasure of attending my first warriors (and lacrosse) game. When the team was first announced, I loved the branding and promotional material. Given that the team is under the same ownership group as the Vancouver Canucks, I saw the Warriors as a good way for the CSE (Canucks Sports and Entertainment) marketing team to try out some new content and experiences.
Lacrosse is a brand new sport
1. It’s a social event
Something that really struck me at the game was how social all the fans were during the game. Looking towards the Budweiser beer garden at one end of the field, only 20% had their eyes on the game. In the stands, people were constantly talking to each other and getting out of their seats. This definitely surprised me as the fans at sporting events I’ve been to – mainly hockey and basketball – were usually focused on the game. Given that I paid $20 for a single ticket, I had a feeling that the experience would be much more relaxed.
2. Music while the game is played
I have yet to come across a sport that had legitimate dance and top-40 music playing simultaneously to the game. This definitely shocked me a bit as I had yet to come across a sport that did so. I guess that speaks to the relaxed and nature of the entire event.
3. Intermission Entertainment
The Warriors’ game experience team made a solid effort to make sure there wasn’t a moment of silence during intermissions. From their dance squad to mega beer pong game, I commend their team for always giving fans something to watch. It’s a great step in the right direction and I believe more pro sports teams should make an effort to have as little zero-activity moments as possible.
Overall, my first Warriors game was a positive eye-opening experience. Especially as $20 per ticket (with all seats being in the lower bowl), it’s a great way to hang out with friends and enjoy some entertainment. I remember an executive who once said prior to the season that his goal was for fans to “come for the party and stay for the game.” It’s only their inaugural season, but the Warriors are on track to meet that goal.